Getting your Strategy & Story straight
In the early 90s I was a professional musician doing my own marketing, communications & PR ‘traditional-style’. Then, In early ’94, some geeky friends introduced me to this new-fangled thing called the internet. And it was very cool indeed.
After countless hours of Doom, in the summer of ’94, I came up with an idea to ‘stream’ one of our gigs with the band, live on the web. With the help of those same geeky friends, we did it.
Apparently, it was the UK’s first live webcast. It was picked up by the BBC and ZDF in Germany & broadcast to millions. Getting all excited, I followed it up with a business idea of putting a real-life music store online and letting people shop 24/7. (As a musician, my hours weren’t exactly 9 to 5). But the idea didn’t catch on. I couldn’t find a single taker.
That’s just the way things were 10 years before YouTube, back when Amazon was still an idea taking shape in Jeff Bezo’s garage. But it inspired me to switch careers. I’ve been hooked on (digital) strategy & communication ever since; the tech, the content, data, behaviours, trends, social issues — everything.
After studying business management & information systems & media production, I started work in earnest. During the past 20 years I’ve worked on everything from B2C big-brand digital strategy to marketing & comms plans & sites for startups. I spent several years in international corp comms and PR, did a fair chunk of diplomatic corps speech writing and even spent time with the BBC as a documentary researcher/writer.
For the past 7 years I’ve been working for myself. Sharpening my strategic comms toolkit & applying the skills I’ve built. Today, more than ever, folks are realising the importance of good (digital) strategy & strong communications. And yet, in my experience, few really understand how to go about it.
There’s most often a couple of things missing. First, a good grasp of the business basics (What is a strategy? What is positioning? What is a value proposition? How we will execute our strategy?). Second, the know-how to develop & manage honest-to-goodness actual messaging & content — especially for our ‘digital’ context.
So that’s what I do. I am a strategist, communicator, innovator, digital and content marketer & story designer. I help folks get their strategy & story straight.
On the side, I love coaching & mentoring potential game-changing startups. I’m a visiting lecturer speaker at some cool universities including Syracuse, dept. of Innovation & Entrepreneurship in NY, Willem de Kooning Academie in Rotterdam & more.
My clients span B2B & B2C and include …
Note: due to confidentiality, many indirect clients not listed.
Others on me …
“Steve houses the unique combination of strategic thinking, trusted advisor and down to earth execution.”
“Steve’s ability to operate competently across all disciplines whilst still keeping a focus on the core goals of both the brand and communication needs is amazing, making working with him an inspirational experience.”
“Steve’s one of my trusted ‘go-to’ guys for great strategy and advice on digital marketing and communications. I highly recommend him. He’s fun to work with, full of ideas, and really down to earth.”
“I appreciate Steve’s ability to challenge the status quo, his unrelenting thirst for the strategic and his overall work ethic that fosters community and team spirit.”
“I know him to be both a creative and strategic thinker who produces a stream of ideas and has the energy to implement them. He’s also great fun to be with.”
“Whether start-up or well-established you’ve probably realised that your organisation needs a story that hangs together. Whether yours is at the back-of-a-napkin stage – or full fledged – Steve’s lightning-fast ability to dissect, analyse and constructively critique your strategy-through-action narrative is both as impressive as it is useful. He can give you practical, implementable insights that can be put into use straight away – as well as long-term advice on how to stay on track.”
“Steve is an innovative practitioner who has injected some needed rigour into an area where it has often been missing: the definition of organisational stories. His methodologies are impressive, and his curiosity and wit make him a joy to engage with.”
“Steve always challenge others, but he does in a way that makes you challenge yourself, and go away from any situation feeling you have learned something new. At the same time he has a great and warm personality, and lights up any discussion with his winning smile”
“Steve is one of a kind: a smart, creative and inspiring marcom specialist.”
“He managed to change the organisation’s perception on marketing.”
“Steve helped me developing an editorial strategy framework that tied all the stories we want to together. Working with this framework makes it easier to bring across the message you want to deliver to a specified target audience.”
“Working with Steve is both a pleasure and a pain (in a good way!). A pleasure cause he makes you think on what you, as brand, want to tell and how to deliver that. A pain, because, mainly at the start of working together, it’s confronting to see how much you can improve. In the end: an intelligent guy to work with who doesn’t mind going the extra mile for you.”