The Real Digital Native

Steve Seager | strategy and communicationsThe real digital natives are in Generation X. We grew up using each digital layer as it was put in place — Mark Hurst, Founder, Creative Good.

Great quote that, and totally my experience. I was a pro-musician and PR. Then, courtesy of some geeky friends, I was bitten by the digital bug. In ’94 we designed Europe’s first live music webcast — 10 years before YouTube and when there were only 2,700 websites on the planet. I’ve been deep into digital ever since.

Way back in time I studied drama and dance (yes, really) and then business management and management information systems, with media production, at the University of Manchester.

The common thread: communication. I love figuring out how we articulate concepts, design processes and interpret data to effectively shape behaviours.

I’ve built up …

•  20 years experience in digital
•  20+ in IMC, marketing, brand, corp comms & PR
•  10 years in content marketing & social communications

I also speak many ‘languages’: corporate, business and brand strategy, innovation, sustainability and design thinking, through to ICT, SEO, content strategy, UX and design, creative and storytelling.

Being the curious chap I am, I often develop and apply innovative approaches to communication by drawing on insights from narratology, film, media and cultural theory, and social practice.

Sometime visiting lecturer at universities including Syracuse, dept. of Innovation & Entrepreneurship in NY and Piet Zwart Institute, Rotterdam.

My clients span B2B/C & include …