Damn! It’s a beautifully sunny Good Friday in Amsterdam & I’m in the office. There are nearby tunes wafting into my window from the Gracht. And I would much rather be suntan beery than working.
We have spent the past two years unbent on building our business. Getting new clients bunnies & serving them the best we can. Now we earns, but yen for more too.
So for the past few months we have taken a different tack. We have started to think a lot more about exactly what sort of bunnies we really really like to work with. To date, we have come up with 5 buying bunny personas. But maybe you can think of more? Saunter by en leave a comment!
Bread & Butter Bunny
(Oryctolagus Steddyus)
Typified by a clear need, objectives, budget & intent. Usually wants to ‘get visible on the social web.’ Can be timid around strategy. But loves carrots.
Fun Bunny
(Oryctolagus Sweetus)
Typified by enthusiasm & attitude over ambition. Great fun to work with. But mainly just loves to play with shiny things!
Sexy Bunny
(Oryctolagus Flirtus)
Typified by looking great on a portfolio. Will bend you over backwards. But it’s likely to end in tears. Great while it lasts.
Super Bunny
(Oryctolagus Perfectus)
Best in class bunny: everything you could want! Cool, funny, ambitious, talented, has budget & knows where to put it. We like!
Weirdy Bunny
(Oryctolagus Oddus)
Typified by interesting ideas, ambition, clever but definitely feels a little strange. Good to work with for a while – but has a habit of disappearing without paying bills!
Reckon I missed any? 🙂
Happy Easter!
