From time to time I find myself on my back foot with clients, defending social media as a valid business and communications tool. It can be frustrating. Especially with with larger clients. Social media is often as much about internal change management as it is external communications.
As my business partner Michiel says in ‘educating your antibodies‘ it’s most definitely an educational process. I have been working on a presentation to help businesses overcome their social phobias. Check this out – a presentation from David Griner of The Social Path.