How long should a blog post be?

by Steve Seager May 16, 2012

One of the most common tactical communications questions I’m asked is, “How long should a blog post be?” I recently mailed a client with this answer: It’s really all about clarity and value to your target audience – not length. However, as a general rule of thumb there are three types of posts: 1. Short [...]

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CMOs guide to the social landscape 2012 | now with added Pinterest, G+ and more interactivity!

by Steve Seager May 4, 2012

Google+, Quora, SlideShare, Pinterest and Facebook’s favourite – Instagram – have now been included in the 2012 CMO.com Guide to the Social Landscape. Developed by 97th Floor, an ‘organic SEO’ firm (organic SEO means getting found in search engines and social media without paying through the nose for it), they’ve ranked all of your favourite [...]

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Web 3.0 marketing is one step closer: courtesy of Google and Facebook

by Steve Seager March 28, 2012

Your first priority as a business is to make sure you are around tomorrow. We already know that those companies who are web 2.0 savvy outperform those who aren’t. But things just moved up a gear. Google and Facebook are rolling out significant changes to their models – changes that bring web 3.0 one step [...]

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Meeting the Big Data marketing challenge: get started, get targeted, get ROI

by Steve Seager March 21, 2012

Some advice for marketers in medium sized businesses with ambition: if you want to set yourself up to best leverage Big Data in the future, start adopting targeted marketing strategies right now. And include ROI as a core social metric. If you’re up to speed on Big Data, jump to the last para down below [...]

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“Yes, But!” — The Devil’s Advocate in strategic decision making

by Steve Seager February 22, 2012

You already know the type. You are leading your strategy meeting, trying to figure out company-level strategy for the social web. You want to move towards some sort of vision of what your future might be, explore the possibilities. And every time someone brings up a great idea, in jumps your in-house ‘Devil’s Advocate’ with [...]

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2012 Edelman Trust Barometer and why Trust matters

by Steve Seager January 25, 2012

It’s that time of year. Edelman have just published their 2012 Trust Barometer. It looks at trust in government, business, media, and NGOs, as well as different communications channels and sources. I’ve embedded it down below. Unsurprisingly, trust in government has massively dropped. But what’s the score for businesses? Cutting right down to it, there’s [...]

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SOPA, wikipedia blackout and the struggle for power

by Steve Seager January 18, 2012

I wrote some time ago about net neutrality. And mentioned that it was complex subject with many facets and implications. Today, things just took another negative spin. This time with regard to intellectual property online. And boy am I angry. As you may have noticed, the Wikipedia community blacked out its English-language Wikipedia for 24 [...]

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What shape is the story you are working on now?

by Steve Seager November 15, 2011

Thinking about narrative structures and shapes. Check this wonderfully short and sweet video from Kurt Vonnegut …

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Facing today’s business challenges means breaking linear habits

by Steve Seager October 10, 2011

Down below is an inspiring animation from the RSA on changing education paradigms. In it, Sir Ken Robinson explains – among many other things – why our current model of public education kills creativity and collaboration. While watching it I was massively struck by the parallels with today’s business environment and the major challenges we [...]

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RIP Steve Jobs: still CEO of the future

by Steve Seager October 6, 2011

Only yesterday I drafted a post for managing directors and business owners on lessons learned from Steve Jobs. This morning I woke to find he had passed away. I’m touched much more than I thought I would be. He really was an inspiration and a shining light amongst the hundreds of typically turgid and pendantic [...]

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