A man walks into a bar & asks 3,300 B2B marketers how many think social media marketing is important to their business this year. 90% answered ‘very important’. 67% who were marketers for small businesses said ‘very important!’
Only 1% replied ‘Bah! Humbug!”
When asked what benefits they realised from their social media marketing efforts, 88% said social media marketing generated more exposure for their business. 72% said it increased traffic to their site or blog. And 62% said they improved their search engine rankings.
See the social media marketing impact on sales, effort required, hot issues & much more in this rather splendid 2011 B2B marketing report from social media examiner.
And it won’t cost you a farthing.
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- Social media adoption? Don’t make the typical marketers’ mistake!
- Social media monitoring for free: 5 tools to get you started
