Strategy & Story

Unwittingly eclectic, innately curious, I am a narratologist. I help people design stronger narratives, and become better storytellers.

I have deep knowledge across business management, digital transformation, strategy, IT and video production. 25+ years experience working across Europe and the Middle East. I am also a composer, creative, writer and former pro musician.

I work with individuals, NGOs, SMEs and global brands across disciplines and industries. I am a trusted coach, confidant, mentor, writer and more.

What do I do?

  • I help senior leaders (most often women in tech) develop their personal & professional narratives;
  • I help leadership teams align strategy & story;
  • I write (and ghostwrite) on narrative, identity, AI, tech, media, culture, business & more

Based in Amsterdam, I work internationally and call upon a trusted international network of trusted specialists for larger projects.

Mail me on for a chat.