Strategy & Story

Unwittingly eclectic, innately curious, I am a narratologist. 

I help people design stronger narratives and become better storytellers.

Deep knowledge/experience in digital and business strategy, business management, IT, media, culture and video production.

23 years digital experience across analytics, marketing, SEO, content strategy, comms, screenwriting, diplomatic speechwriting and more.

I have worked extensively across Europe, UK and the Middle East. In another life, I was a professional musician. I still play, and make experimental film.

What I do as a narratologist

  • I help leaders develop and implement strategic narratives (messaging & story for sales, marcom, values, change, pitch decks & more);
  • I facilitate strategy & story sessions;
  • I advise, coach and train;
  • I help creatives strengthen the narrative integrity of their work; and
  • I write on topics such as narratology, media, communications and technology.

Based in Amsterdam, I work internationally and call upon an international network of trusted specialists for larger projects.

Need Help with High-Stakes Messaging?

Especially now, leaders must ensure their story is rock-solid and crystal clear. Here’s a few ways I can help:

1. Review & Advisory. We call. I review your content (deck, paper, site etc) and give you actionable advice on how you can improve structure, messaging and storytelling.
From Euro 1,750+ (excl. BTW).

2. Review & Fix. For CEOs/senior leaders creating high-stakes comms, often under time-pressure. I review your content. We call and align. I then improve structure, strengthen messaging and supercharge storytelling for you, and drive it to the finish line.
From Euro 4,200+ (excl. BTW).

3. Narrative Design. I help you develop a strong, logical and persuasive narrative for your strategy, project or program from scratch.
From Euro 5,600+ (excl. BTW).

4. Company Strategic Narrative. I help CEOs and their teams develop their company’s strategic narrative (strategy & story). Including strategy clarification and development, plus writing of the full master deck/document/web text.
From Euro 12,500+ (excl. BTW).

Mail me on for further details, and for all other enquiries such as one-hour consults, day rates, coaching, training and consulting.