Strategy & Story

Unwittingly eclectic, innately curious, I am a narratologist. 

I help people design stronger narratives and become better storytellers.

I have deep knowledge/experience in digital, strategy, business management, IT, media, culture and video production.

23 years digital experience in analytics, marketing, content strategy and more. Worked extensively across Europe, UK and the Middle East. And in another life, I was a professional musician.

What do I do as a narratologist?

  • I help senior leaders develop strategic narratives (messaging and story) for their and positioning and propositions;
  • I offer narrative coaching online for senior leaders (mostly women in business) for sense-making and repositioning;
  • I facilitate leadership strategy sessions, consult on strategy, and strategic comms; and
  • I write and ghost-write on topics ranging from AI to narratology and the Future of Work

Based in Amsterdam, I work internationally and call upon a trusted international network of trusted specialists for larger projects.

Mail me on for a chat.