Strategy & Story

Unwittingly eclectic, innately curious, I am a narratologist. I help people design stronger narratives and become better storytellers.

My formal education is in business management, IT and video production.

I have more than 25 years experience across digital, tech, media, music and narrative. I am also a songwriter, creative and former pro musician.

My clients include individuals and teams in NGOs, SMEs and global brands in the Arts, Architecture, Tech and Telco, eCommerce, Management Consulting, Music and more.

So what do I do?

I help teams get their strategy & story straight. For business strategy, brand story, messaging, positioning, propositions and more.

I facilitate, advise & spar on strategy, story, narrative design, innovation, Future of Work & more.

I write. I write all sorts of topics including AI, tech, media, culture, business & more.

I help senior leaders develop their individual personal, professional and project narratives.

Based in Amsterdam, I work internationally and have deep experience and network across Europe and the Middle East. For full-service projects I call upon a trusted international network of specialists.

Mail me on for a chat.