Strategy & Story

I am a narratologist. A senior strategist and communicator, I help people design stronger narratives & become better storytellers.

I specialise in complicated (and complex) positioning and proposition problems.

I have 23 years digital experience across disciplines including analytics, marketing, marcomms, SEO, content strategy, strategic comms, screenwriting, diplomatic speechwriting, film & video production, and more.

I have deep knowledge/experience in digital and business strategy, business management and operations, IT, media, culture, identity, the future of work — and digital futures.

I’ve worked extensively across Europe, the UK and the Middle East. In another life, I was a professional musician. I still compose, play, and make experimental film.

What I do as a narratologist

  • I help leaders develop and implement strategic narratives (company-level messaging & story for sales, marcom, values, change, pitch decks & more);
  • I facilitate strategy & story sessions;
  • I advise, coach and train;
  • I help creatives and futurists strengthen the narrative integrity of their work; and
  • I write on topics such as media, narrative, comms and technology.

Based in Amsterdam, I work internationally and call upon an international network of trusted specialists for larger projects.

Mail me on for further details, and for all other enquiries such as one-hour consults, day rates, coaching, training and consulting.