Strategy & Story

Unwittingly eclectic, innately curious, I am a narratologist. I help people design stronger narratives and become better storytellers.

My formal education is in business management, IT and video production.

I have more than 25 years experience across digital, tech, media, music and narrative.

I am also a songwriter, creative and former pro musician.

My clients include individuals, NGOs, SMEs and global brands in the Arts, Architecture, Tech and Telco, eCommerce, Management Consulting, Music and more.

So what do I do?

Well, I’m a strategic communication consultant. I help teams get their story straight. I work on brand story, strategic messaging, positioning, propositions, and future work competences.

I am a strategic advisor. I advise, facilitate and spar on strategy, story, possible futures, service design and innovation.

I’m a (ghost)writer. I write on AI, tech, media, culture, ethics, leadership, customer service, CX, digital and business management and strategy and more.

I help individuals develop their personal, professional and project narratives.

Based in Amsterdam, I work internationally and have deep experience and network across Europe and the Middle East. For full-service projects I call upon a trusted international network of specialists.

Mail me on for a chat.