Strategy & Story

Unwittingly eclectic, innately curious, I am a narratologist: a strategist and sense-maker, coach and strategic communicator, messaging expert and writer.

I facilitate strategy and story for senior leaders, mentor and coach, and develop strategic messaging and narrative for mission-critical content.

Clients across industries and sectors including startups, scale-ups and global brands such as T-Mobile, Vodafone, Solidaridad, Greenpeace International, McKinsey & Company, UNStudio, Akzo Nobel, Exact and many more.

Lectures, workshops and trainings on narrative, story, innovation, technology and more for Syracuse University, Martin J. Whitman School of Management, Piet Zwart Institute of the Willem De Kooning Academy, University of Amsterdam MediaLAB and more.

I have deep knowledge in digital (25 years), tech, CX, sustainability, supply chains and logistics, operating models, circular economy, and design and systems thinking and worked across many disciplines, cultures, countries and contexts. My formal education is in Business Management, IT, and media production.

I draw upon fields such as anthropology, semiotics, cognitive science, social practice, and film theory. And in another life, I was a professional musician. I still compose, play, and make experimental film.

What I do as a narratologist

  • I help leaders design and deliver strategic narratives
  • I facilitate strategy and story sessions;
  • I advise, coach and train; and
  • I write.

Based in Amsterdam, I work internationally and call upon an international network of trusted specialists for larger projects.

You can say hi on

Be splendid.