Down below is a free PDF download of The Anatomy of Great Content – a content marketing model for both marketers and strategic communicators. It explains what makes for successful social content.
Sure it sounds obvious, but there’s two words in content marketing. Over the past couple of years consulting I’ve noticed that marketers struggle with the ‘content’ (communication) end of things. And strategic communicators struggle with the ‘marketing’ end of things.
Successful content marketing (or social media marketing, for that matter) needs both. But the common question is:
What is great content?
Make it inspirational, original, fun!
Create remarkable content!
Select the topic you want to be famous for!
Make it compelling!
Make it engaging!
I’m pretty sure we can do better than buzzwords and marketing-speak, right? Here’s what I came up with. Let me know what you think!
The Anatomy of Great Content
The Anatomy of Content has seven elements:
The last four: ‘Atomised’, ‘Optimised’, ‘Activating’ and ‘Measurable’, are more on the execution of good content marketing. Communicators should pay particular attention there.
Why not use it as a discussion piece as you move towards developing great content of your own? Or, as a ‘sanity-check’ against your current content.
If you think there’s anything missing, let me know.
If you would like the deck version, which dives a little deeper, give me a shout.
[UPDATE] Please use the link above to download the .pdf, the automatically generated pdfs below are pretty ugly!