Social media and targeted content: a framework and insights

by Steve Seager

It’s been a while since I posted, so my apologies. On the positive, I have been busy with presentations, speaking opportunities, business is building well and my new blog is nearly ready.

In the meantime, here’s a little presentation I gave for architects in a quick and dirty business workshop on targeted communications: the what, why and the how. Feel free to download it!

The presentation includes the ‘anatomy of great content’ – my first draft of a framework for creating great content on the social web. Take a look and see what you think. I will be revisiting this soon, so any comments you may have will be most welcome!

Ciao for now, and see you soon.

Oh, by the way, you can also mail me for a stakeholder map template too – my contact details are in the presentation!


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