Content marketing is as old as soap operas

by Steve Seager on September 15, 2011 . Views: 35

I wrote a pretty dry explanation of content marketing not so long ago. But check out the video below. It’s a lot more interesting. At least for the first minute or so. And if you wondered where the term ‘Soap Operas’ came from, now you will know. It’s from content marketing: telling stories to attract and retain customers.

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