Strategy & Story

I help business leaders become better storytellers & design stronger narratives.

I often do it by facilitating understanding between senior business leaders, IT geeks, digital marketers, comms folks, and creatives.

That’s possible because (after 20+ years digital experience) I speak many languages: business strategy, operations, tech, data, design thinking, UX and CX.

But when it comes to story itself, things get really interesting.

Most of you will know and appreciate the powerful and creative act that storytellers do. In fact, that’s generally who you’d first hire.

But, the thing almost everyone misses is that great storytelling is built on a storyline: powerful messaging, organised into credible arguments. This is the backbone for everything you go on tell.

That, dear reader, is what I provide: the structured foundations for great storytelling that you can scale.

If you are super-ambitious or tech-savvy, we could also get über-structured and apply some content modelling, machine learning, or other data-driven dark arts to kick your content to the next level.

And yes, I write, most often ‘master text’: the key messaging and storylines that creatives can work from and build on. Plus, I have a host of brilliant copywriters, creatives and digital marketing specialists in my network.

So before you hire a storyteller, hire me: your expert strategist and storyliner. You’ll save a bloody fortune now, and get much more bang for your buck from your creatives and campaigns to boot.

Email me on and say hi.

Be splendid.


Recent projects include …

  • Brand Story for an African youth education program
  • Training in Narrative for Architects
  • Editorial framework for a global Telco
  • Content marketing strategy for a global Telco
  • Strategy facilitation and storyline for a digital CX agency
  • Structural editing of strategy proposals for a leading management consulting firm
  • Global communications function evaluation for an NGO
  • Editorial strategy for a sustainable clothing brand
  • Mentoring of senior digital leaders

Others on working with me

‘Steve’s lightning-fast ability to dissect, analyse and constructively critique your strategy-through-action narrative is as impressive as it is useful’ — Management consultant

‘Steve houses the unique combination of strategic thinking, trusted advisor and down to earth execution.’  — Entrepreneur, HR Consulting

‘Steve is an innovative practitioner in the definition of organisational stories. His methodologies are impressive, and his curiosity and wit make him a joy to engage with’ — Senior editor, Telco

‘Steve’s ability to operate competently across disciplines whilst keeping a focus on the core goals of both the brand and communication needs is amazing, making working with him an inspirational experience.’ — Senior Brand director, Du

‘A creative and strategic thinker who produces a stream of ideas and has the energy to implement them. He’s also great fun to be with.’ — Communications consultant, Org design & change

“Had the honour to work with Steve at ROBINHQ.COM. His process with GAME mechanics brought us a giant leap forward. Forced me to continuously focus on the target customer and what his internal dialogue would be. Very useful” — CEO, ROBIN, e-Commerce

‘Steve is a very inspiring, motivating manager. The kind that brings out the best in people.’ — Office manager, Architecture

‘His energy, professionalism, and attention to detail were outstanding, and by defining goals in such a way that they were measurable and applicable, he allowed us to achieve excellent results.’ — Business Intelligence consultant

‘Steve helped me develop an editorial strategy that tied all our stories together… from our mission, all the way down to the specific stories in individual projects’ — Social brand specialist, Vodafone

‘Steve helped us set up an incredibly strong basis for our content marketing strategy.’ — Product marketing director, Exact Software.


Storywise clients range from individuals to SMEs and global brands across sectors including Arts & Architecture, e-Commerce, Education, Management Consulting, Media, Publishing, ICT and Telco.