Meeting the Big Data marketing challenge: get started, get targeted, get ROI

by Steve Seager

Some advice for marketers in medium sized businesses with ambition: if you want to set yourself up to best leverage Big Data in the future, start adopting targeted marketing strategies right now. And include ROI as a core social metric. If you’re up to speed on Big Data, jump to the last para down below […]

Read more

“Yes, But!” — The Devil’s Advocate in strategic decision making

by Steve Seager

You already know the type. You are leading your strategy meeting, trying to figure out company-level strategy: digital, marketing, communications or other. However, every time someone brings up a great idea, in jumps your in-house ‘Devil’s Advocate’ with an annoying ‘Yes, BUT …’ Agh. It’s so much easier (and productive) to work with the ‘Guardian Angel’ — […]

Read more

2012 Edelman Trust Barometer and why Trust matters

by Steve Seager

It’s that time of year. Edelman have just published their 2012 Trust Barometer. It looks at trust in government, business, media, and NGOs, as well as different communications channels and sources. I’ve embedded it down below. Unsurprisingly, trust in government has massively dropped. But what’s the score for businesses? Cutting right down to it, there’s […]

Read more

SOPA, wikipedia blackout and the struggle for power

by Steve Seager

I wrote some time ago about net neutrality. And mentioned that it was complex subject with many facets and implications. Today, things just took another negative spin. This time with regard to intellectual property online. And boy am I angry. As you may have noticed, the Wikipedia community blacked out its English-language Wikipedia for 24 […]

Read more

What shape is the story you are working on now?

by Steve Seager

Thinking about narrative structures and shapes. Check this wonderfully short and sweet video from Kurt Vonnegut …

Read more

Facing today’s business challenges means breaking linear habits

by Steve Seager

Down below is an inspiring animation from the RSA on changing education paradigms. In it, Sir Ken Robinson explains – among many other things – why our current model of public education kills creativity and collaboration. While watching it I was massively struck by the parallels with today’s business environment and the major challenges we […]

Read more

RIP Steve Jobs: still CEO of the future

by Steve Seager

Only yesterday I drafted a post for managing directors and business owners on lessons learned from Steve Jobs. This morning I woke to find he had passed away. I’m touched much more than I thought I would be. He really was an inspiration and a shining light amongst the hundreds of typically turgid and pendantic […]

Read more

The problem with communications

by Steve Seager

Repeat my key message? Harder than you think … A Sequence of Lines Traced by Five Hundred Individuals from clement valla on Vimeo.

Read more

B2B marketing funnel: content marketing best practice?

by Steve Seager

Marketing Sherpa just published an infographic based on the results of a survey of B2B marketers. It’s a useful overview of the B2B content marketing process. Their focus is essentially content marketing for lead generation. It’s interesting that unlike a few years ago, when surveys often showed that marketers were still discussing the real business value […]

Read more

Nielsen social media report 2011: some synthesised statistically based insights

by Steve Seager

Nielsen just released their quarterly social media report for Q3 2011. You can download the full .pdf from here. Although it’s very nice of them to publish it, I personally find trawling through stats to extract something useful a little time consuming. Soooo, I thought I’d help. I pulled out the best of what’s there […]

Read more