Easter Bunny personas for your business


by Steve Seager

Damn! It’s a beautifully sunny Good Friday in Amsterdam & I’m in the office. There are nearby tunes wafting into my window from the Gracht. And I would much rather be suntan beery than working. We have spent the past two years unbent on building our business. Getting new clients bunnies & serving them the […]

Read more

Laoise O’Murchu & strategic internal communications at EuroComm

by Steve Seager

EuroComm was fab last week! I met loads of great people, hooked up with some of my international IABC colleagues & learned loads too. One of the best presentations I saw was from Laoise O’Murchu – an Irish award winning communications & PR specialist – it was fun, clear, clean & smart (no pun intended!) […]

Read more

Stéphane Dujarric, United Nations: Bartering for Effective Communications

by Steve Seager

Stéphane Dujarric, director of communications for the United Nations just gave an inspiring keynote presentation at the IABC’s EuroComm in Turin. I’m writing this on the fly, live from the conference, so apologies for not having the time to make it shorter 🙂 Stéphane’s presentation was on how the United Nations Development Program barters for more […]

Read more

Strategy & tactics: what’s the difference? And the relationship?

by Steve Seager

Many businesses & organisations I work with find it difficult to articulate the difference between strategy & tactics. I’m not surprised. Most businesses have been baffled by management consulting BS at one time or another. So I’m going to try & lay this out simply.

Read more

What is content strategy?

by Steve Seager

As communicators, PRs & marketers, we are all responsible for content in one form or another. But I find it amazing that content strategy is not a common term. Sure, we have communications strategy, marketing & PR strategies – but not content strategy. Content is the thing that links all our PR, marketing & communications […]

Read more

For SMEs | MKBs: what does good strategy do?

by Steve Seager

I think we are all aware that the word ‘strategy’ has a bad press. In my experience, most small businesses think they don’t need it because… They are still small The value of strategy is overrated It’s too expensive Strategy is a conceptual framework – but not a tangible plan of action Hm.

Read more

Facebook & what to do with it: courtesy of James Brown

by Steve Seager

I’ve recently been thinking about Facebook and also listening to James Brown so this post might be a little mixed up. A recent e-marketer study showed that more than double the followers of a brand in a social network said something positive rather than negative! I’m sure the top 50 brands on Facebook will agree. If you want to get […]

Read more

Nationale Denktank 2010: Trust in Dutch public organisations

by Steve Seager

I recently participated in the Experts Forum of the Nationale Denktank to offer insights on ‘Trust’ and Citizens in relation to Dutch Public organisations. The Denktank is an annual gathering of around twenty of the Netherlands’ best & brightest masters & doctoral students, drawn from various disciplines, who convene to tackle a pressing National issue. […]

Read more

Google Instant Search: why I hate it and why it may be unethical

by Steve Seager

This is a rant. The new (and evil) Google Instant predicts your search and shows results before you finish typing. It also gives you instant results…as you type…before you have finished typing your sentence. Google claims it will reduce the time spent on search by two to five seconds a request. Saving users around 350 […]

Read more

Social media monitoring for free: 5 tools to get you started

by Steve Seager

Social media monitoring tools pretty much do what they say on the tin – they monitor online conversations taking place in social media. Here are 5 free ones to get you started. These tools will let you check out what people are saying about you online, how they are responding to your campaign, how your […]

Read more

← Previous Entries

Next Entries →