Content marketing is as old as soap operas

by Steve Seager

I wrote a pretty dry explanation of content marketing not so long ago. But check out the video below. It’s a lot more interesting. At least for the first minute or so. And if you wondered where the term ‘Soap Operas’ came from, now you will know. It’s from content marketing: telling stories to attract […]

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Social media round the world 2011: statistics in social media usage and a question for marketers

by Steve Seager

Check out this presentation below for hundreds of great statistic from Insites consulting from their latest study into social media usage. If you don’t fancy eating the full one yet (167 pages!), here’s just a few highlights, followed by a question for marketers: Social network statistics 600 million people use social networks daily 347 million or […]

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The future of retail: inspiration and insights for creative marketers

by Steve Seager

Retail marketing is not really my bag. (Ahem). But I’m inspired by the applications of social technologies in the great presentation below by PSFK. My favourite three ideas? 1. Scanned shoppers Step into the booth. Get measured. Get clothes that fit. No hassle. Wow. 2. Wave of the hand shopping “I love that, but do you […]

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Free, All Right Now. In praise of editors

by Steve Seager

The magic in the way we communicate comes directly from the writer. The author who sits, sweats, and crafts the words we see on the page. The one credited in the byline. Right? Often it’s the editors who do all the truly great work – sifting through the pages of ideas and sharpening the storyline, […]

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Free whitepaper from Econsultancy: content marketing in action

by Steve Seager

Ok, here’s something a little different. I just wrote this post in 15 minutes flat & published it without even reading the white paper that it is about. Why? It’s part of of a content marketing ‘experiment’ by Econsultancy from the UK. They’ve mailed 30,000 members all across the world, asking them to publish a […]

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Content marketing: a definition

by Steve Seager

Content marketing is a US born term that is now gathering serious momentum in Europe. Content marketing US-style is primarily focused on the lead nurturing capability of content (everything from blogposts & .pdfs to video & whitepapers) on the social web. Content marketing European-style, however, has a different slant. There is often a good dose […]

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Paid, owned and earned media: a framework for marketers and business leaders

by Steve Seager

Paid, owned & earned media is a model for the various media types in marketing communications. But it actually has much more value than that. It’s an incredibly useful model to start thinking strategically about your marketing communications mix on the social web. The paid, owned & earned media framework helps marketers & business leaders […]

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Net neutrality in the Netherlands is near as dammit law: the first country in Europe

by Steve Seager

I just heard it’s now well on its way to being official: thanks to Maxime Verhagen, Dutch Foreign Minister (Economic Affairs), it’s seems the Netherlands will become the first country in Europe to have net neutrality as law. Meaning: you won’t have to pay extra to use Skype, VoIP or even Facebook. Your ISP won’t […]

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What is web 3.0? Part 1: syntax, semantics & a sticky analogy

by Steve Seager

What is web 3.0? And why should us communicators keep up to speed? I want to kick off by explaining the difference between syntax & semantics – a core concept in understanding the difference between web 2.0 & web 3.0. I’ll give you the nutshell version of why it’s important to communicators (that includes PRs […]

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2011 B2B social media marketing report. And don’t worry, it’s free!

by Steve Seager

A man walks into a bar & asks 3,300 B2B marketers how many think social media marketing is important to their business this year. 90% answered ‘very important’. 67% who were marketers for small businesses said ‘very important!’ Only 1% replied ‘Bah! Humbug!” When asked what benefits they realised from their social media marketing efforts, […]

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